Unless otherwise stated below, the provision of your personal
data is neither required by law or contract, nor is it necessary for the
conclusion of a contract. You are not obliged to provide the data.
Failure to provide it will have no consequences. This applies only to
the extent that no other indication is made in the subsequent processing
operations. "Personal data" means any information relating to an identified or identifiable natural person.



Server log files
You can visit our websites without providing any personal information. 
Each time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for
example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring trouble-free
operation of our website and to improve our offer. 
 

Contact

Responsible
Contact us if you wish. The contact details of the data controller can be found in our imprint.



Initiative contact of the customer by e-mail.
If you initiate business contact with us by e-mail, we collect your
personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of processing and answering your contact request. If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of
interest in purchase, preparation of an offer) or concerns a contract
already concluded between you and us, this data processing is based on
Art. 6 para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating
to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
 

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By sending your
message, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.

You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. We will only use your e-mail address to process your request. Your data will then be deleted unless you have consented
to further processing and use.



WhatsApp Business
If you make business contact with us via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp") for this purpose. If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025,
USA). 
The data processing is used to process and respond to your
contact request. For this purpose, we collect and process your mobile
phone number stored with WhatsApp, your name if provided, and other data to the extent provided by you. We use a mobile device for the service, in whose address book only data of users who have contacted us via
WhatsApp are stored. A transfer of personal data to WhatsApp, without
that you have already consented to WhatsApp, does not take place.
Your data will be transmitted by WhatsApp to servers of Facebook Inc. in the USA.
If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 (1) lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in providing a quick and easy contact and answering your inquiry. In this case, you have the right to object at any time to this processing
of personal data relating to you based on Art. 6 (1) (f) DSGVO for
reasons arising from your particular situation.
We will only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
For more information on terms of use and data protection when using WhatsApp, please visit
https://www.whatsapp.com/legal/#terms-of-service and
https://www.whatsapp.com/legal/#privacy-policy.
 


Customer account orders      

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without
affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be
deleted.



Collection, processing and forwarding of personal data when placing orders
When you place an order, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and to process your requests. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. b DSGVO and is necessary for the performance of a contract with you. 
A transfer of your data takes place, for example, to the shipping
companies and dropshipping providers selected by you, payment service providers, service providers for order processing and IT service
providers. In all cases, we strictly observe the legal requirements. The
scope of data transfer is limited to a minimum.
 


Reviews advertising      

Data collection when writing a comment
When commenting on an article or a post, we collect your personal data
(name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying
us, without affecting the lawfulness of the processing carried out on
the basis of the consent until the revocation. Your personal data will
then be deleted.

When your comment is published, the name and e-mail address you provided will be published.

Buyer seal customer rating 
We use the Käufersiegel customer rating tool of Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig) on our website. After your order,
we would like to ask you to rate and comment on your purchase with us.
For this purpose, you will be contacted by us by e-mail, whereby we use the technical system of the provider of the Buyer Seal Rating Tool within the scope of order processing. In this context, the processing of your data takes place either with your consent or on the basis of our legitimate interest.
The processing is carried out on the basis of Art. 6 para.1 lit. a DSGVO
with your consent, provided that you have expressly agreed to receive the evaluation request. You can revoke your consent at any time by using the corresponding link in the email, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your e-mail address will then be removed from the distribution list.
The processing without explicit consent is based on Art. 6 para.1 lit. f DSGVO from the legitimate interest in truthful, verified assessments of our services in the context of direct advertising. For this purpose, we send an evaluation request in electronic form for our own goods or services that you have already purchased from us. The sending takes place to the e-mail address, which we received from you in the context of the sale of a good or service.
The sending of the evaluation request is subject to the proviso that you have not objected to this use of your e-mail address.
The objection is possible at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the evaluation request. This does not incur any costs other than the transmission costs according to the
prime rates.
The personal data stored in this connection in the technical system of the Buyer Seal evaluation tool will be deleted 3 months after the delivery of goods recorded for evaluation.

Use of e-mail address for sending newsletters
We use your e-mail address, irrespective of the processing of the
contract, exclusively for our own advertising purposes for sending
newsletters, provided that you have expressly consented to this. The
processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list. 

Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to any other third parties.


Merchandise management      

Use of an external merchandise management system
We use an enterprise resource planning system for contract processing within the scope of order processing. For this purpose, your personal data collected in the context of the order will be passed on to Billbee GmbH, Paulinenstrasse 54, 32756 Detmold, Germany
transmitted.


Payment service provider credit information      

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Use of PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et
Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of
your browser. The use of cookies or comparable technologies takes
place on the basis of § 15 para. 3 p. 1 TMG. The processing of your
personal data takes place on the basis of Art. 6 (1) lit. f DSGVO from
our overriding legitimate interest in a customer-oriented offer of
various payment methods. You have the right to object to this processing
of your personal data at any time for reasons arising from your
particular situation. With the selection and use of PayPal Express, the data required for payment processing is transmitted to PayPal in order to be able to fulfill the contract with you with the selected payment method. This processing is based on Art. 6 para. 1 lit. b DSGVO. For more information on data processing when using the PayPal Express payment service, please refer to the associated privacy policy at
www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Use of Amazon Payments
We use the Amazon Payments payment service of Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; "Amazon Payments") on our website.
The data processing serves the purpose of being able to offer you payment via the Amazon Payments payment service.
In order to integrate this payment service, it is necessary for Amazon
Payments to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser. The use of cookies or
comparable technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data takes place on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of your personal data at any time for
reasons arising from your particular situation. With the selection
and use of "Amazon Payments", the data required for payment processing is transmitted to Amazon Payments in order to be able to fulfill the contract with you with the selected payment method. This processing is based on Art. 6 para. 1 lit. b DSGVO. For more information on data processing when using the payment service Amazon Payments, please see
the associated privacy policy at:
https://pay.amazon.com/de/help/201212490

Data collection and processing when registering for installment purchase via easyCredit
When paying by installment purchase via easyCredit, the supplementary data protection information on installment purchase from easyCredit applies.



Data collection and processing when registering for payment via Paymorrow
When paying via Paymorrow, personal data is transmitted to the payment service provider InterCard AG (Alstertor 9, 20095 Hamburg; "Paymorrow") and processed there.
 

For the payment procedure "purchase on account" Paymorrow examines whether the customer request for the purchase on account can be accepted regarding possible payment and demand default risks (acceptance examination after risk guidelines), or in coordination with the on-line Shop operator another payment procedure should be used. For this purpose Paymorrow accomplishes after actuation of the desired payment method purchase on account an own acceptance examination. For this purpose, an identity, creditworthiness and credit check with the following credit agencies is required.



For the payment procedure "payment in installments" Paymorrow examines whether the customer's request for payment in installments can be accepted with regard to possible payment and demand default risks (acceptance examination after risk guidelines), or in coordination with the on-line Shop operator another payment procedure should be used. For this purpose, Paymorrow carries out its own acceptance check after the
desired payment method Payment in installments has been activated. For this purpose a creditworthiness and an identity check with the following credit agencies is required.
 

The data processing serves the purpose of offering the selected payment method and the credit check required for this.
The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.In the context of the identity check you agree that your personal data are transmitted for the purpose of the identity check of Paymorrow to the SCHUFA Holding AG (Kormoranweg 5, 65201 Wiesbaden; "SCHUFA") and the SCHUFA will thereupon the degree of the agreement of the personal data stored with it with the personal
data indicated by you in percentage values as well as if necessary a
reference to a past with the SCHUFA or another contracting party accomplished identity card-supported legitimation examination back to Paymorrow. Paymorrow can recognize thus on the basis the conveyed agreement rates whether a person is stored under the address indicated by you in the data base of the SCHUFA. A further data exchange or a transmission of deviating addresses as well as a storage of your data in the SCHUFA data base does not take place. For reasons of proof, only the fact of the verification of the address is stored at SCHUFA.
The following personal data will be required from you in order to carry out the credit check that is carried out as part of the acceptance check: Salutation, first and last names; place of residence (street, house number, postal code, city); date of birth; telephone number. The use, processing and passing on of the personal data specified before by the on-line Shop operator and Paymorrow as well as the passing on of these data on the part of Paymorrow to the credit agencies specified for the purpose of the credit assessment presupposes your consent. You are
asked therefore in the context of the order process to consent to the
storage, processing and use of your personal data by the on-line Shop
operator and/or Paymorrow for the purpose of the credit investigation
and to the passing on of these data to credit agencies including the
passing on of data to third. Paymorrow reserves itself the right to transmit personal data for the purposes specified above to service providers or financial partners assigned by Paymorrow or to grant these access to it, as far as this is necessary for the fulfillment of their tasks. Of course, we respect the decision of the customer not to give consent. In this case however neither the on-line Shop operator, nor Paymorrow can correspond to the desire of the customer for a purchase on calculation.

For the credit investigation Paymorrow or of Paymorrow assigned partner enterprises in the context of the legally permissible and under consideration of your respective interests worthy of protection in the exclusion of the transmission or use with registration for the purchase on account your address data if necessary to restaurant economics for the credit investigation. We obtain information on the customer's previous purchasing and payment behavior and creditworthiness information on the basis of mathematical-statistical procedures using address data (scoring - for calculating payment probabilities) for the purpose of creditworthiness and credit checks from the following credit agencies, which store data for the provision of information:

Bürgel, Bürgel
Wirtschaftsinformationen GmbH & Co. KG, Gasstraße 18, D-22761
Hamburg, Tel.: +49 (0) 40 - 89 80 3 - 0, Fax: -777;
CEG, Creditreform Consumer GmbH, Hellersbergstr. 11, D-41460 Neuss, Tel.:+49(0)2131-109-501, Fax: -557;
Deltavista, Deltavista GmbH, Freisinger Landstr. 74, D-80939 Munich, Tel.: +49 (0)89 - 7244880, Fax: -22;
infoscore Consumer Data GmbH, Data Protection Department, Rheinstrasse 99, D-76532 Baden-Baden, Fax: +49 (7221) 5040-3201;
"Real" Inform GmbH, Normannenweg 32, 20537 Hamburg, Germany, Fax: +49 40 23 88 14-59.

The data stored about you by the respective credit agencies can be
requested from the credit agencies mentioned. The aforementioned credit agencies may also be provided with data on the conclusion of a contract,
the application, the beginning and/or the termination of a contractual
relationship. Likewise the on-line Shop operator / Paymorrow can
communicate data to the credit agencies over a possible, not
contract-conformal behavior. The credit agencies store these data, in
order to be able to give their contracting parties with credible
demonstration of a justified interest, information for the evaluation of
the credit-worthiness of customers or over the address of the customer
for the debtor determination. Paymorrow ensures that the named credit agencies process and/or use your personal data exclusively within the scope of the purpose "creditworthiness and credit check".



As far as your desire to the "payment in installments" was accepted, you have the possibility to apply for the payment method "payment in installments" over the partner bank of Paymorrow. For this purpose, after successful completion of your order in the online store, you will
be redirected to the "Pay in installments" offer located in our customer portal. To use the service, you must follow the instructions in the menu item "Pay in installments". The "Pay in installments" service is provided by our partner bank, Commerzfinanz GmbH.

When you submit your request for the "Pay in installments" payment method, you provide Commerzfinanz GmbH with your first and last name, street, house number, postal code, city and date of birth as well as your telephone number for the purpose of concluding the credit agreement and processing the payment of your online purchases in Paymorrow partner stores. These personal data are required by Commerzfinanz GmbH for the purpose of reviewing and deciding on your credit application for the payment method "Pay in installments".
 

The provision of the data is necessary for the conclusion of the contract with the payment method requested by you. Failure to provide the data will result in the contract not being concluded with the payment method you have selected.



Data collection and processing for credit card, direct debit and invoice payment methods via secupay AG We have integrated the components secupay.direct debit, secupay.purchase on account and secupay.credit card of secupay AG (Goethestr. 6, 01896 Pulsnitz; "secupay") on our website. secupay is a payment institution within the meaning of the German Payment Services Supervision Act (Zahlungsdiensteaufsichtsgesetz - ZAG) and is registered with the German Federal Financial Supervisory Authority (Graurheindorfer Str. 108, 53117 Bonn; "BaFin") (registration number: 126737) and enables cashless payment for products and services on the Internet. secupay maps a procedure by which the purchase price claim is assigned to secupay. This enables a merchant to deliver goods, services or downloads to the customer immediately after the order is placed. If you select "direct debit", "purchase on account" or "credit card" as a payment option via secupay during the ordering process in our online store, data will be automatically transmitted from you to secupay. By selecting one of these payment options, you consent to the transmission of personal data
required for payment processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. When processing payments via secupay, the means of payment data are transmitted to secupay. secupay then performs a technical check of the risk of non-payment. Subsequently, the transaction result is automatically communicated to us. The personal data exchanged with secupay are first name, last name, address, e-mail address, IP address, telephone number or other data necessary for payment processing. The purpose of transmitting the data is payment processing and fraud prevention. We will also transmit other personal data to secupay if there is a legitimate interest for the transmission. In this case, the
processing is based on Art. 6 para.1 lit. f DSGVO. The personal data
exchanged between secupay and us may be transmitted by secupay to credit agencies. This transmission is for the purpose of checking identity and creditworthiness. secupay may pass on the personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill contractual obligations or the data is to be processed on behalf of them. You have the option to revoke your consent to the handling of personal data at any time vis-à-vis secupay. A revocation does not affect personal data that must be processed, used or transmitted mandatorily for (contractual) payment processing. The applicable data protection provisions of secupay can be found at
https://www.secupay.com/de/datenschutz.
 
Creditworthiness and identity check for purchase on account via Novalnet
In the case of payment by invoice, Novalnet AG (Gutenbergstr. 2, 85737 Ismaning, Germany) carries out its own identity and credit checks. For this purpose, Novalnet AG requires certain, among other things, personal information from the customer. This is the name and address, account number and bank code or credit card number (including validity period),
invoice amount and currency as well as the transaction number. Novalnet AG checks and evaluates the information provided by the customer and, if there is a justified reason, exchanges data with other companies and credit agencies (credit check). It is entitled to use this information for the purpose of payment processing and to pass it on to the provider. When paying on account via Novalnet, personal data is transmitted to the collection service provider Novalnet and processed there. The data processing serves the purpose of offering the payment method purchase on account and the credit check required for this. The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in offering various payment methods as well as the legitimate interest in protection against payment default. You have the right, for reasons arising from your particular
situation, to object at any time to this processing of personal data
relating to you based on Art. 6 (1) (f) DSGVO by notifying us. The
provision of the data is necessary for the conclusion of the contract
with the payment method requested by you. Failure to provide it will
result in the contract not being concluded with the payment method you have chosen.
 

Cookies
 
Our website uses cookies.
Cookies are small text files that are stored in the Internet browser or
by the Internet browser on a user's computer system. When a user
accesses a website, a cookie may be stored on the user's operating
system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
 
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide on their acceptance individually, as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
 
Under the links below you can find out how to manage (including disabling) cookies in the main browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

 
Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without
the use of cookies. For these, it is necessary that the browser is
recognized even after a page change.
 
The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
 


Analysis advertising tracking      

Use of Google Analytics
On our website, we use the web analysis service Google Analytics of Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and ensuring compliance with
applicable data protection laws. The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In this context, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activity.The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that allow an analysis of your use of the website. The information generated by this about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de.
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must perform the opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics.
For more information on terms of use and privacy, please visit
https://www.google.com/analytics/terms/de.html or
https://www.google.de/intl/de/policies/ and
https://policies.google.com/technologies/cookies?hl=de.

 

Use of the Facebook Pixel
We use on our website the remarketing function "Custom Audiences" of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook"). The application serves the purpose of targeting visitors to the website with interest-based advertising on the Facebook social network. For this purpose, the remarketing tag of Facebook has been implemented on the website. Via this tag, a direct connection to the Facebook servers is established when visiting the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-related Facebook ads. Your data may be transmitted to the USA. The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest to target the site visitors with
interest-based advertising. You have the right to object to this
processing of your personal data at any time for reasons arising from
your particular situation. You can deactivate the "Custom Audiences"
remarketing function here. For more information about the collection and
use of data by Facebook, about your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.



Use of the remarketing or "similar target groups" function of Google Inc.
We use the remarketing or "similar target groups" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws. The application serves the purpose of analyzing visitor behavior and visitor interests. To perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements, Google uses cookies. The cookies are used to record visits to the website and anonymized data on website usage. No personal data of the website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas. Your data may be transmitted to the USA. 
The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest to target the site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation. You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there:
https://support.google.com/ads/answer/7395996?hl=de.
Alternatively, you can prevent the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative at
https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there. For more information on Google Remarketing and the associated privacy policy, please visit: https://www.google.com/privacy/ads/.
 


Plug-ins and other



Use of the Google Tag Manager
We use the Google Tag Manager of Google LLC on our website. (1600
Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the Google affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws. This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of demand-oriented design and optimization of our website. The Google Tag Manager itself neither stores cookies nor does it process personal data. However, it enables the triggering of other tags that can collect and process personal data.
More information on terms of use and data protection can be found here.
 
Use of Google reCAPTCHA 
We use the reCAPTCHA service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If you have your habitual residence in the European Economic Area or
Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws. The query serves the purpose of distinguishing the input by a human or by automated, machine processing. For this purpose, your input is transmitted to Google and further used there. In addition, the IP address and, if applicable, other data required by Google for the
reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to the USA. 
The processing is based on Art. 6 para. 1 lit. f DSGVO from the legitimate interest to protect our website from automated spying, abuse and SPAM. You have the right to object to this processing of your
personal data based on Art. 6 (1) (f) DSGVO at any time for reasons
relating to your particular situation.
You can find more information
on Google reCAPTCHA and the associated data protection declaration at:
https://www.google.com/recaptcha/intro/android.html and
https://www.google.com/privacy. 
 
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Use of GoogleMaps
We use the function for embedding GoogleMaps maps of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws. The function enables the visual display of geographical information and interactive maps. In the process, Google also collects, processes and uses data of visitors to the websites when they call up the pages in which GoogleMaps maps are integrated. Your data may also be transmitted to the USA. 
The use of cookies or comparable technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation. For more information on the collection and use of data by Google, please refer to Google's privacy policy at
https://www.google.com/privacypolicy.html. There you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos deposited with YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA.
The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
For more information about the collection and use of data by YouTube and Google, about your rights in this regard and options for protecting your privacy, please refer to YouTube's privacy policy at
https://www.youtube.com/t/privacy.


Data subject rights and storage period

Duration of storage
After complete processing of the contract, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
You are entitled to the following rights according to Art. 15 to 20 DSGVO if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) DSGVO, you have the right to object
to processing based on Art. 6 (1) f DSGVO and to processing for the
purpose of direct marketing.

Right of complaint to the supervisory authority Pursuant to Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you consider that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation. After the objection has been made, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.

If personal data processing is carried out for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.

last update: 20.07.2020