• Privacy Policy

    Controller (Responsible for Data Processing):
    Walkolution USA LLC
    W229N1492 Westwood Dr, Waukesha, WI 53186-1152, USA
    Email: customerservice@walkolution.com

    EU Representative (Art. 27 GDPR):
    Walkolution GmbH
    Gewerbestraße 1, 97355 Wiesenbronn, Germany

    1. General Information

    Unless otherwise stated below, the provision of your personal data is not legally or contractually required, nor is it necessary to conclude a contract. You are not obligated to provide this data, and failing to do so will have no consequences unless otherwise indicated.
    Personal data means any information relating to an identified or identifiable individual.

    Data Transfer to the USA: By using our website and placing orders, your data is processed by Walkolution USA LLC in the United States. We ensure appropriate safeguards for data transfers from the EU/UK.

    2. Hosting & Server Log Files (Shopify)

    Our shop is hosted by Shopify Inc., 151 O'Connor Street, Ground Floor, Ottawa, Ontario K2P 2L8, Canada.
    Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application on a secure server behind a firewall.

    Every time you access our site, usage data is transmitted and stored in server log files (e.g., IP address, time, browser).
    This processing is based on Art. 6(1)(f) GDPR (legitimate interest in stable operation).

    3. Contact & Communication

    If you contact us via email or form, we process your personal data (name, email, message) only to respond to your inquiry.

    • For contract/order matters: Art. 6(1)(b) GDPR
    • For other inquiries: Art. 6(1)(f) GDPR (legitimate interest)

    4. Customer Account & Orders

    If you create a customer account or place an order, we process your data for that purpose under Art. 6(1)(b) GDPR.
    For accounts, you consent to processing under Art. 6(1)(a) GDPR, which can be revoked at any time.

    5. Reviews & Advertising

    If you comment or review a product, we collect your name, email, and comment text.
    This processing is based on your consent under Art. 6(1)(a) GDPR, which you may revoke at any time.

    6. Newsletter

    With your explicit consent, we use your email address to send our newsletter.

    • Legal basis: Art. 6(1)(a) GDPR
    • You can unsubscribe at any time using the link provided in the email.

    7. Merchandise Management & Accounting

    We use external software systems to handle invoicing and order processing (e.g., Lexoffice for EU operations, US accounting systems for Global operations).

    Data processing is necessary to fulfill contractual obligations under Art. 6(1)(b) GDPR and tax retention periods.

    8. Cookies & Tracking

    Our website uses cookies for essential functions and analytics.

    • Essential Cookies: Necessary for the website to function (e.g., Shopping Cart). Legal basis: Art. 6(1)(f) GDPR.
    • Analytics & Marketing (Consent based): We use tools like Google Analytics, Meta Pixel (Facebook), and Bing Pixel to improve our marketing. These are only activated if you give your consent (Cookie Banner). Legal basis: Art. 6(1)(a) GDPR.

    You can manage your cookie settings at any time via our Cookie Consent Tool.

    9. Third-Party Tools

    We use third-party services which may transfer data to the USA:

    • Google Tag Manager / Google Maps / YouTube / reCAPTCHA
    • Microsoft Clarity

    For data transfers to the USA, we rely on standard contractual clauses or adequacy decisions where applicable.

    10. Your Rights (GDPR & CCPA)

    For EU/UK Residents (GDPR)

    You have the right to access, correction, deletion, restriction of processing, and data portability (Art. 15–20 GDPR).
    Right to Object: You may object at any time to processing based on legitimate interest (Art. 21 GDPR).

    For US Residents (e.g., California)

    We do not sell your personal data. You have the right to request information about the data we have collected and request its deletion. Please contact us for any privacy-related requests.

    Contact for Privacy Matters

    If you have questions about privacy, please contact:
    customerservice@walkolution.com